Our Story

At UpMyBookings, the genesis of our tale revolves around the dynamic partnership of father and son, Tom and Tommy Nocito. We, the founders, bring a wealth of 30 years of combined experience in the hospitality sector, driven by a unified vision to efficiently manage your vacation rental property.

Tom Nocito contributes a skill set honed over two decades of owning and operating vacation rental ventures. Notably, he founded several short-term rental businesses in the Florida panhandle. The inception of UpMyBookings sprouted when Tom found inspiration during his stay at a friend's Airbnb. This friend, a property owner, candidly expressed concerns about booking challenges and hesitated to engage a property management agency that demanded steep fees ranging from 18% to 25%. This pivotal moment spurred Tom's determination to find a solution.

Motivated by this experience, both Tom and his son embarked on a mission to develop an effective approach, offering top-tier management solutions tailored to address the predicaments faced by property owners. Whether clients seek comprehensive management services or a channel manager, we stand prepared to cater to their specific requirements.

Tommy Nocito's journey commenced in the realm of the restaurant industry, where he rose through the ranks from humble beginnings to eventually managing various downtown Nashville establishments. This trajectory equipped him with invaluable insights into the multifaceted world of restaurant operations. With this knowledge in hand, he felt compelled to collaborate with his father and establish a novel venture focused on property management.